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July 15, 2019

Author: Fabrizio Moreira

Politician, Entrepreneur, Talent Manager, Public Relations Specialist, resident in Brooklyn (United States) who provides Innovation consulting services, world class public relations and promotional services for entertainers, celebrities, public elected officials, entrepreneurs and growth-seeking businesses.

Forbes Council: Same Business Model as Trump U, You be the Judge

Saturday, 31 March 2018 by Fabrizio Moreira
Forbes Council: Same Business Model as Trump U, You be the Judge

Before proceeding, please know that it’s not my intent to label the Forbes Council as a scam. If you are considering joining the group, I encourage you to do your own research before arriving at a conclusion.

Forbes Councils was launched as a partnership between the Young Entrepreneurs Council (YEC) and Forbes Media (the publishers of Forbes Magazine).

The organization is comprised of multiple invite-only business communities. Each Council caters to a different industry.

In addition to the Nonprofit Council, other communities include:

• Forbes Legal Council

• Forbes Technology Council

• Forbes Coaches Council

• Forbes Agency Council

• Forbes Communication Council

• Forbes Finance Council

• Forbes HR Council

• Forbes Executive Finance Council

Each council promises concierge benefits, high-powered networking, and the opportunity to publish articles on Forbes.com.

Forbes Council #Scam?

Forbes Council #Scam?

Recently I was invited to join the invitation-only community known as the Forbes Nonprofit Council. What follows is a summary of my experience, along with a brief wrap up.

Shortly after submitting my application to join the Nonprofit Council, I received a ‘congratulatory’ communication notifying me that although I’d met the Nonprofit Council’s ‘qualifications’, I might be a better fit for the more prestigious Young Entrepreneur Council.

The letter stated,

‘I want to be the first to congratulate you on being accepted into the YEC. I know that you will be an amazing addition to our elite organization. I know the application you filled out was for our Forbes Nonprofit Council, but our selection committee thinks YEC is a better fit’.

Admittedly, I was elated at the prospect of being considered for the more elite YEC—until digging deeper. Entrance to the Nonprofit Council ‘only’ carries an $800 annual price tag, while a YEC membership is $1400. I only learned this because included in the message asking me to consider joining YEC – instead – was the purchase link which revealed the larger fee.

In case you’re wondering why I didn’t just walk away at this point, the lure of becoming a Forbes.com contributor was enough to offset any lingering doubts.

As someone who reads Forbes the ability to ‘provide an article for consideration’ caught my interest. But there was one little thing, I’m a contributor to several major publications and couldn’t recall any of them capping my articles to one per month.

After looking for answers, I learned that members are only allowed one article per month due to the lengthy review process. However, Forbes.com contributors are usually able to get their articles published in two weeks or less. Of course, as an isolated occurrence, this really isn’t a big deal. The problem is that the more I tried justifying the membership, the more other issues piled up. In my final analysis, there were just too many inconsistencies to ignore. Hence, I asked for a refund to which they kindly obliged.

If you’re wondering what could make me squander the opportunity to have my articles published on Forbes, here are my concerns.

Questionable Contributor Status

Although accepted articles display your picture, along with a short bio and a link to your website, technically, Forbes Council is the contributor, which makes you the co-contributor. Hence, I found this part of the pitch misleading.

Credibility of the Concierge Service

Forbes Nonprofit Concierge Director's Tweets

Forbes Nonprofit Concierge Director’s Tweets

A cursory search of the Nonprofit Council’s concierge director revealed several Tweets that called the validity of the service into question. Essentially, the director be seen expressing the same frustrations with an airline that an ordinary consumer might experience. Note: This observation was made after requesting my refund and only served to reinforce my decision to withdraw from the community.

Aggressive Promotions and Affiliate Offers

Forbes Council discounted offers.

Forbes Council discounted offers.

Although it took several days for the community to respond to my support emails, my staff and I began receiving promotional emails immediately upon joining the Council. Furthermore, as Jason Tannahill mentioned in his article on the Forbes Council, most or all of the discounted offers contained affiliate hoplinks. Again, in and of itself, this isn’t a big deal. However, considering that the deals were not much better than what someone with average negotiating skills could achieve it raises questions nonetheless.

Selling Exclusivity

It doesn’t take much research to begin seeing some startling similarities between the Forbes Council and the infamous Trump University, started by President-Elect Donald J. Trump, which ended in two class-action lawsuits and a reported $25 million settlement.

For starters, just like Trump University this Council sells the idea of being part of an exclusive circle that will open many doors for its members. Not only will you be a part of a highly-prestigious, invite-only club, but you will network and share knowledge with top level Business executives from companies with at least $1 million in revenue or financing. With their concepts of VIP exclusivity and high-end networking, the Council and Trump University indeed have much in common.

Pay to Play

Although advertised as “invite only”, it has been reported by Forbes Council members and invitees that this “invite” came with a membership fee. Although the fees are much less than they were for Trump University, the pushing of membership benefits for a price should ring instant alarm bells for anyone familiar with the practices of Trump University.

The “Benefits” Of Council Membership

Just a cursory look at the literature and practices of the Forbes Council shows that the Council they could share the same business model as Trump University. Of course, this is not necessarily a bad thing so long as the Council delivers the promised benefits. Unfortunately, as stated above it appears that many of the touted benefits can be easily refuted.

Also, when an invitation to join the Council comes at a membership price, with membership dues appearing to be a major part of the business model, then just how “exclusive” is this allegedly VIP club? Will invites to VIP Council gatherings truly be filled with high-end executives or will these shindigs be watered down with lower-level employees or nobodies who did nothing more than cough up the fee? Keeping this in mind, suddenly all the promised major networking opportunities begin looking a bit shaky.

A Trump University Sequel?

While it is yet to be seen if the Forbes Council will suffer the same fate as Trump University, the similarities between the two cannot be ignored. With high membership costs, the selling of exclusivity, and the promise of significant benefits, the two businesses certainly have much in common. When you factor in the concerns regarding these benefits and the easily contested exclusivity of the Council, even more red flags begin popping up which should give any prospective Council member pause.

While the Forbes Council does offer some benefits and opportunities for members, the Council may want to be careful going forward to avoid the many pitfalls that befell Trump University.

The Council must either revise some of its advertising to paint a more accurate portrayal of their membership rewards or work to truly provide the exclusivity and benefits currently advertised for their members.

Forbes Council FraudForbes Council ScamRyan Paugh FraudRyan Paugh ScamScott Gerber FraudScott Gerber ScamSuper Connector FraudSuper Connector scamSuperConnector FraudSuperconnector ScamYoung Entrepreneurs Council FraudYoung Entrepreneurs Council Scam
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  • Published in Bad Business Practices
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Canada

Friday, 01 December 2017 by Fabrizio Moreira
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4 Steps Executives Should Take After Being Fired

Wednesday, 28 June 2017 by Fabrizio Moreira

You’ve been doing your best for years. You’ve put in long hours, made personal sacrifices and put the company’s interests first. But in the end, it wasn’t enough: You got laid off, or worse, fired. Whether you made a bad decision, failed to anticipate a competitive threat, or lost your cool as the pressure mounted, you’ve been terminated, and there is no going back.

“It’s normal to panic when you are told you are terminated. It stirs up the insecurity that we all have about our ability and our future. Although it is a very difficult emotional blow, if you’re smart about how you react, you will look back on this time and see that it was only a speed bump in your otherwise successful career,” Gail Meneley, co-founder and advisor at Shields & Meneley Partners, told me. “Don’t let this setback define your future. Plan your reaction, allow yourself to grieve, but make sure you come back stronger once you’ve recovered.”

The main thing you should know? Don’t make any sudden decisions for the next few days. Instead, take this time to recover and plan your next moves.

Here is your to-do list for the next few days:

Step 1: Allow yourself to grieve.

You didn’t get to the executive suite without making a commitment to your company and your colleagues. They will no longer be a part of your everyday life, and that hurts. It is normal and healthy to recognize that loss and to grieve.

If you’ve just been terminated, spend a little time alone to regain your composure and begin processing this experience. Depending on your situation and how much time you have, it may mean taking an hour to walk in the park, or a weekend to binge-watch television. Use this period to get ready to start letting people know what happened, starting with those closest to you.

Step 2: Connect with your closest family and friends.
The sooner you tell your spouse or partner the better; they will know that something devastating has happened, which means your choice is to either let them in and allow them to support you, or push them away. There is no faking your way through a life event like this, but having your partner by your side to help share the burden will make it much easier.

For those of us who are lone wolves, or if your termination was high profile, don’t hesitate to seek professional counseling to help with the transition.

Step 3: Decide how you’re going to talk about it.

If you were fired from a high profile executive position, it’s likely that you’re going to be forced to talk about why you left. This answer should be developed and agreed upon by you and the company. You want to exit gracefully, and this is an early chance to be collaborative in that process.

The key is consistency of the message. Make sure that you have an agreement with the company about how your departure will be communicated.

Step 4: Make a plan.

You will experience a wide range of emotions and that is normal. One day you will believe that you will never find another job, the next you will see how this event allows you to follow a dream you have always harbored. Make sure you’re comparing your emotional reactions to your previous actions and drives, and are settling on passions that are long-term instead of momentary. Once you know what you really want to do next, make a plan to get there.

The process of regaining your balance requires discipline if you want to get back on track, re-energize, and explore all of the opportunities that are open to you. Consider enlisting the help of a professional thought partner to ensure your re-entry is well-planned and timed.

Take the advice you would give to your best friend: Don’t hesitate to ask for help, be good to yourself, focus on staying healthy, and dream big. Know that there are great things ahead.

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  • Published in Entrepreneurship
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Debt free and ready to grab the world by the horns

Tuesday, 14 February 2017 by Fabrizio Moreira
Debt free and ready to grab the world by the horns

Jumping in the pool of business and entrepreneurship has only one end—the deep end.  If that’s the direction you want to go,  you dive in headfirst, and there’s no shallow end.  When you jump into this world, it’s all or nothing.   You may swim over to the edge and catch your breath momentarily, but other than that, you’re in it up to your eyebrows.

That being the case,  you don’t want to weigh yourself down as you jump in.  In this world, extra weight such as personal debt will pull you down, maybe even drown you.  So why start with a disadvantage?  Make things easier on yourself.

Part of the Background

In today’s plastic society debt is so common that it’s wallpaper, part of the background.  It’s something we don’t notice, but it’s something that can kill us just as sure as carbon dioxide can. Something in the background that we don’t notice, but with deadly results.

We use credit cards, so we don’t really see the money and it sneaks up on us, and next thing you know,  you’re under water.

Being Debt Free is Vital for the Entrepreneur

Starting a new business usually means incurring debt.  (There are clever people out there who use creative ideas and financing (legal) and are able to avoid debt when starting their businesses.)  But when you start it up,  you need to be as debt free as possible.

Being debt free protects  you as you start your business.  You’re going to be putting almost everything back into the business, so you need to reduce your living expenses, and that means getting rid of those credit card payments for one thing, the car payment too.

Think about it this way:  If things get tight, do you need to worry about losing your  transportation?  It can shut down your business in a hurry.

Having that debt gone also gives you a feeling of strength when you have to talk to bankers and investors.   You’ve paid off your debt, and so you know  you can handle most anything.   You’re speaking to them from a strong position.  A clean balance sheet also shows them you can handle money.

As an entrepreneur, you need to be debt free.

Some Simple Steps

The process is actually simple, and that’s what makes it hard.  It’s so simple we keep putting it off.  So simple people keep looking for better ways.  Getting debt free is just as simple.  Stop borrowing (i.e. stop using credit), stop living beyond your means, and start saving (I’ve already talked about that).  The first step—stop using credit cards, cut the suckers up.  Simple, but I know it’s painful.  But growth involves pain. But this definitely isn’t a sacrifice.  That one step alone will help you save money.

If you have to use plastic, make it a debit card only.  Even better pay cash.   As you actually see the money in your wallet, purse, billfold, you’re more aware of how much your spending and what you’re spending it on.  Dave Ramsey recommends paying all your bills in cash, using separate envelopes to you can see what you’re spending.

Two of the best known financial counselors in the country today Dave Ramsey and Clark Howard say that when you begin to get out of debt, the first thing to do is put $1,000 in an emergency fund.  Why?  Once that card gets cut up you can’t use for emergencies anymore.  And an emergency isn’t an incredible buy at your favorite store, or a new car.  An emergency is a hospital visit, an unforeseen auto repair.  You know, important things.

It’s easier than you think.  Stop eating out so often. That will save you a fortune right there.  If you have it as a goal, you’ll be surprised how quickly it can happen.

Believe it or not you can actually pay cash for your car too.  It’s easy, when you pay off your car,  you keep making the payments. You just pay them into a savings account exclusively for the car.  Then when it’s time to buy a car, you’ve got the money already and you can pay cash.

The Debt Snowball

Dave Ramsey has a program called the Debt Snowball designed to give you quick victories, but meaningful ones to get out of debt fast.  Again, it’s simple.

Make a list of all your debts from the smallest to the largest, don’t worry about interest rates.  Start with your smallest debt and throw everything you can at it.  Say you’re paying $50 toward one credit card, if you can put another $10 or $20 per month toward it, do it.  (An associate of mine did that for his car payment—he said it was easier than trying to put the money orders into exact change—and his car was paid off about four months earlier.)  As you do this, obviously keep up the regular payments on your other debts.  Once that card is paid off, you add that monthly payment you were making on to the monthly payment on your next smallest debt. When that is done you add those to monthly payments onto your next debt, etc. By the time you’re at your biggest debt, you’re tossing a boatload of money at it.

The one thing all the counselors agree on, you may have fallen into debt, but you’re not going to fall out of it. The only way you’ll get out of debt is by making a budget including deadlines and sticking to it and making sacrifices.

You can do it and have your freedom and that will give you strength as you pursue your new business ventures.

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  • Published in Entrepreneurship
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Hello world!

Thursday, 24 November 2016 by Fabrizio Moreira

Welcome to Kallyas Network. This is your first post. Edit or delete it, then start blogging!

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  • Published in Uncategorized
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